Driven To Drift

Description

Now in its 8th season, the Driven2Drift series covers the involvement of Toyota’s youth brand Scion in the Formula Drift racing series. Centered around the primary drivers, Ken Gushi and Fredric Aasbo, our video series has reached millions of viewers through online, live event, auto show, dealer network, and DVD distributed viewing. What originally started as a highlight of corporate sponsorship has grown organically into a 10-time Telly Award winning documentary series that provides a behind-the-scenes look at the team’s inner workings. Capabilities include concept, direction, pre-prod, production, post, sound design, music, and VFX.

Details

Client: Scion

Tags: Advertising, Film

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