The first special edition FR-S model for Scion, the FR-S RS1.0 was pushed heavily by Toyota USA/Scion with a advertising campaign involving print, digital, event, and video assets. Using a prototype Scion FR-S RS 1.0, Clockwork put together a collection of assets that would be turned into a 0:30 TVC ad, full vehicle walk around, and digital rich media ads.
This shoot was a full production for Clockwork Media from location selection to art direction to production to post/sound mix. Every single bit down to the motion graphics and touch-ups was done here in house. Especially fun was the partial street closures during shooting, which involved a team of police escorts while we shot the FR-S in downtown Los Angeles until 2AM.
Director: Joey Leh
Producer: Ryan Kim
Director of Photography: Jeremy Mooney
Gaffer: Anthony Stivale
VFX/Motion Graphics: Robert Blanchet
Editor/Colorist: Jason Leung
Stunt Driver: Ben Schwartz
Tags: Advertising, Film