With only a few hundred models for sale, Scion’s FR-S Release Series 2.0 remains one of the rarest sports cars sold by Toyota. With numerous custom modifications and special accessories (many not available anywhere else), the FR-S was a rolling testament to the brand’s ethic of experimentation and daring to be different.
To bring out the car’s style and accent its custom paint, we brought the FR-S out to the CA desert for a full walkaround shoot highlighting its features and style. With location locked down, our in-house production crew got to work making the Scion shine. With sound, VO, script services, VFX, animation, editing, and color all taking place in-house, we were able to deliver results quickly to facilitate Scion’s tight deadlines.
Tags: Advertising, Film